Want to find out how to connect your story to the new world?
Want to get involved in writing a book?
Don’t look any further.
Get yourself involved with peer-to-peer storytelling.
Not only can peer-to-peer storytelling be the cornerstone of your new life, it can also help you to be successful in business.
Out there, there is a whole new world. And if you want to make it in the whole new world, you need a story; a whole new story. And you know what the fun part is? You do not have to learn any new tricks.
I have a simple view on the world
and on how it works:
it is all still about trading.
Today, two centuries of domination of the US and Europe are coming to
an end. To resist against the overwhelming emerging countries the west
needs real innovation. Easier said than done? Not anymore. I’ve
discovered that the new trade is about linked
peer-to-peer stories. Linking your stories to that of peers can help
you convince other people, keeping the forefront in your business and
helping you in realising finally the so much needed work-life balance.
The stories have to match
What explains the election win of Obama? He linked his story to that of
millions of others and he summarised it in one simple sentence: “Yes
we can”. Why did Tony Hayword had to leave as CEO of BP: bad
storylinking. What explains the successes of Apple and Guiness? Linked
peer-to-peer stories are the key to innovation and success.
Why do I know this?
The last couple of years I have been reading about all aspects of
storytelling. How it influences the economy, the society, leadership,
authenticity, social media and so on. Interesting stuff. But then it
happened to me: peer-to-peer storytelling. I connected my story to that
of peers. And my peers and their matching stories helped me to come to
a simple set of rules for creating your own new trade.
The last 3 years I have been guiding a lot of international
companies in using storytelling as a business tool. I have given a
dozen workshops and lectures about this theme to blue chip companies. I
have been working with all sort of businesses, with all sort of
people, at all levels. They’re all convinced about the new trade. The new trade is the new business as usual!
To make it simple and concrete I summarized my view in one sentence:
It’s all about people connecting with other people by sharing their
stories for everyone to repeat hoping to inspire the world and
ultimately make it a better place.
An innovating book and an innovating way of publishing
I have been telling a lot of people about the new trade.
Today I feel it is time to take the next step: writing a book about
it. In my book I want to give you a detailed description about why you
need to connect to the new way of trading. Why you need a whole new
story, what it takes to create that story and how it will help you to
do successful trading. The book will provide you the “how to” for
Mind you, it’s not a traditional book, in the classic way. No, it’s a book that applies the principles of the new trade.
How? By crowdsourcing and crouwdfunding. It means that you can also
participate: by sharing your stories and by supporting the project.
So the book is not only revolutionary because it explains the new trade,
it’s also really innovating because it’s the very first in Europe to
be published on the basis of crowdsourcing and crowdfunding.
You win insights…
By participating you’ll be the first to know about the new trade.
You’ll be the first to know how to build stories that match and thus
are being able to keep your dominant position in the economy,
characterized by thougher competition everyday from all over the world.
If I win, you will win too. Join me in my book writing project. And find your new way of trading.
Reserve a copy of the book today. Become a member of my editorial board. Wouldn’t that be fun?
Or just follow along and tell a friend. The more people back this project the more the new trade will work for everybody. It must become our book. Let’s do this together.
This is the way how stories connect in the year 2010 and the next decade.
I have been intrigued with stories and storytelling ever since I was a
very young boy. Stories are how we convey our deepest emotions and talk
about those things that we value the most. Everyone has a story to tell.
And exploring these stories is my business imperative.
I've been blogging on the topic of storytelling for over three years and I've amassed a considerable audience in that time at www.corporatestoryteller.be.
I've also put my insights to action for the several international
companies. I have been guiding them in using storytelling as a business
tool. I have given a dozen workshops and lecturers about this subject to
multiple blue chip companies. In 2010 I also co-started www.surfboard-communications.com.
Surfboard Communications is a new consulting concept, working
exclusively with the new generation of decision makers who value the
role of communication in driving organizational change. Before I started
corporatestoryteller.be I had a respectable fifteen year business
career in several marketing and communication positions.